Local SEO guides for Kingston-area small businesses
Short, specific answers to the local-search questions a Kingston business owner actually runs into. No filler, no monthly-retainer pitch.
Six guides, one question each. Most of them are jobs you can do yourself in an evening. The rest are worth reading before you pay anyone, including me.
Who writes these guides
Kingston SEO is one person, and that person is me, Christopher Ross. I write from the Niagara end of Lake Ontario, working from Google's own documentation and from doing this work elsewhere, not from an office in Kingston, and each guide says so where it matters. If you'd rather hand the job over, fixed-price local SEO starts at $1,000 with no monthly retainer. I've been on the web since 1996.
Why your business address needs to match, letter for letter, everywhere
What NAP consistency actually means, what Google's own help page says about accurate details and what it doesn't, and how to line every copy up against your listing.
How local SEO actually works for a Kingston small business
What your Google listing does, what your website does, and which of the two is quietly costing you calls.
How to pick a local SEO company in Kingston without getting burned
The promises worth walking away from, and the questions that get you a straight answer.
How to approach Napanee SEO: why the smaller search pays off first
Why copying your Kingston pages with the town name swapped throws away the easiest ground you have.
Picking the right Google Business Profile category (and why "General contractor" can cost you calls)
Pick the most specific category on Google's list that is true of you, and pick it for the customers who pay your bills in February.
What a Kingston shop's Google listing should say in September vs July
Kingston's customers swap out twice a year. Here are the six parts of your listing you can change by season, and the four you never touch.
Don't see your question here?
I reply within one business day.